Zooquarium Festival Logo Design
Hastings Pier is putting on a young people’s festival this summer and wants a logo that can be used for the website, merchandise and publicity materials. This was my attempt at making on for them. In the brief they suggested yellow and pink as first colour choices, second choices blue and green. The Pier are particularly keen on the idea of a monkey / monkeys because of the heritage link.
(Image 1) The left was the main logo design with the informative text which I designed on illustrator. I got a lot of inspiration from pinterest and the logos which were on there for festivals. The right design was aimed for maybe something that could go on a tee shirt design. I felt like the monkey gave the correct vibe that the festival was for a younger audience and also I thought it was very similar to the Benacassim festival branding which I liked.
(Image 2) This was the finished logo design idea. Personally I was very pleased with it and thought it answered everything the client asked for. However that was not the case as they didn’t pick it as the final logo. The thing I think worked the best was the contrasting of the fonts, I found the main zooquarium font on da font and the festival font was just light helvetica.